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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

Dairy Farmer, Dairy Promoters Help Student Athletes Refuel at State Football Championships
Dairy Farmer, Dairy Promoters Help Student Athletes Refuel at State Football Championships

Neil Peck from Welcome Stock Farm in Schuylerville, N.Y., and ...

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Calling Volunteers to Connect with Consumers at Calving Corner
Calling Volunteers to Connect with Consumers at Calving Corner

Interested in connecting with consumers to build trust in dairy? ...

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Local Dairy Farm Families Promote Milk Sales in Tops Markets Retail Campaign
Local Dairy Farm Families Promote Milk Sales in Tops Markets Retail Campaign
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‘Make Milk Moments’ Holiday Campaign Launches to Inspire Nostalgic Connections for Millennial Parents and Gen Z Kids
‘Make Milk Moments’ Holiday Campaign Launches to Inspire Nostalgic Connections for Millennial Parents and Gen Z Kids

Special moments in life start with milk which is something ...

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Sweet Thanks for Our Dairy Advocates
Sweet Thanks for Our Dairy Advocates

In a crowded virtual landscape, it takes a great deal ...

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New York Dairy Farmer Gives Celebrity Chef Personal Tour to Strengthen Connections with Consumers
New York Dairy Farmer Gives Celebrity Chef Personal Tour to Strengthen Connections with Consumers
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Local Dairy Farmers Recognized for Outstanding Care of Animals, Community and Environment
Local Dairy Farmers Recognized for Outstanding Care of Animals, Community and Environment

Nine dairy farms from three states were named winners of ...

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Trick or Treat? Dairy Recipes are Always True Halloween Treats
Trick or Treat? Dairy Recipes are Always True Halloween Treats

Recipes with loads of dairy ingredients provide Halloween treats for ...

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New York Dairy Promoters Help Drive Chocolate Milk Sales in Retail Stores
New York Dairy Promoters Help Drive Chocolate Milk Sales in Retail Stores

Each county dairy promotion committee in New York received point-of-sale ...

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16,400+ Elementary Students Tune in to Star Rock Virtual Farm Tour
16,400+ Elementary Students Tune in to Star Rock Virtual Farm Tour
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