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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

American Dairy Association North East Takes New York Dairy Princesses to the Big Apple to Promote Milk to Gen Z Students
American Dairy Association North East Takes New York Dairy Princesses to the Big Apple to Promote Milk to Gen Z Students
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New York Students Virtually Meet Dairy Farmers to Learn how Food Gets from Farm to School
New York Students Virtually Meet Dairy Farmers to Learn how Food Gets from Farm to School

Dairy farmer Kelly Reynolds of Reycrest Farm in Corfu, N.Y., ...

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Philadelphia School Gets ‘Hometown Grant’ to Keep Milk Cold for Breakfast in the Classroom
Philadelphia School Gets ‘Hometown Grant’ to Keep Milk Cold for Breakfast in the Classroom
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Selling More Dairy in Schools – Rebuilding School Meal Participation in 2021
Selling More Dairy in Schools – Rebuilding School Meal Participation in 2021

ADA North East youth nutrition specialists provided marketing tips, service ...

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Keeping Dairy Cases Clean, Cold and Well-Stocked Increases 2021 Retail Sales
Keeping Dairy Cases Clean, Cold and Well-Stocked Increases 2021 Retail Sales

As 2021 comes to an end, ADA North East’s retail ...

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1.5M View ‘This American Dairy Farmer’ Video Series – New York Story Racks Up More Media Attention
1.5M View ‘This American Dairy Farmer’ Video Series – New York Story Racks Up More Media Attention
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Dairy Farmer, Dairy Promoters Help Student Athletes Refuel at State Football Championships
Dairy Farmer, Dairy Promoters Help Student Athletes Refuel at State Football Championships

Neil Peck from Welcome Stock Farm in Schuylerville, N.Y., and ...

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Calling Volunteers to Connect with Consumers at Calving Corner
Calling Volunteers to Connect with Consumers at Calving Corner

Interested in connecting with consumers to build trust in dairy? ...

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Local Dairy Farm Families Promote Milk Sales in Tops Markets Retail Campaign
Local Dairy Farm Families Promote Milk Sales in Tops Markets Retail Campaign
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‘Make Milk Moments’ Holiday Campaign Launches to Inspire Nostalgic Connections for Millennial Parents and Gen Z Kids
‘Make Milk Moments’ Holiday Campaign Launches to Inspire Nostalgic Connections for Millennial Parents and Gen Z Kids

Special moments in life start with milk which is something ...

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