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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

Rapid Response Critical to Building Consumer Trust, Correcting Misinformation about the Dairy Industry
Rapid Response Critical to Building Consumer Trust, Correcting Misinformation about the Dairy Industry

This week, ADA North East addressed a disparaging animal activist ...

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Dairy Promoters from Five States Receive Training to Represent Industry at Grassroots Level
Dairy Promoters from Five States Receive Training to Represent Industry at Grassroots Level

ADA North East provided a three-day virtual training for nearly ...

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Animated Video Featuring Milk Hits Major Media Markets During National Dairy Month
Animated Video Featuring Milk Hits Major Media Markets During National Dairy Month

ADA North East partnered with CBS to create a 60-second ...

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New Jersey Dairy Farmer Kicks Off ‘Summer Meals’ Program in Camden to Provide Milk to Kids
New Jersey Dairy Farmer Kicks Off ‘Summer Meals’ Program in Camden to Provide Milk to Kids

Melanie Richman of Myerwood Farms, Pilesgrove, N.J., a Holstein calf, ...

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New Sports Drink Made with Dairy, Developed with Checkoff-Funded Research
New Sports Drink Made with Dairy, Developed with Checkoff-Funded Research

The quest for the perfect sports drink includes dairy! GoodSport, ...

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Sports Dietitian Shares Dairy Recommendations for Pittsburgh Steelers to Optimize Player Performance
Sports Dietitian Shares Dairy Recommendations for Pittsburgh Steelers to Optimize Player Performance

Matt Darnell, sports dietitian for the Pittsburgh Steelers, is a ...

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Dairy Farmer Clocks Nearly 11 Minutes of Airtime on Pittsburgh News Station to Build Consumer Trust
Dairy Farmer Clocks Nearly 11 Minutes of Airtime on Pittsburgh News Station to Build Consumer Trust

Dairy farmer Jason Frye of Pleasant Lane Farm in Latrobe, ...

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Dairy Farmer Celebrates ‘Superintendent of the Year’ Who Actively Supports Dairy Programs
Dairy Farmer Celebrates ‘Superintendent of the Year’ Who Actively Supports Dairy Programs

Pennsylvania Dairy Promotion Board member Lolly Lesher from Way-Har Farm, ...

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New York Dairy Farmers Promote Retail ‘Fill a Glass with Hope®’ Campaign in Media
New York Dairy Farmers Promote Retail ‘Fill a Glass with Hope®’ Campaign in Media

ADA North East President Audrey Donahoe of Clayville, N.Y., and ...

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Local Dairy Farmer, Nutrition Expert Speak Out for Dairy in Pittsburgh Newspaper
Local Dairy Farmer, Nutrition Expert Speak Out for Dairy in Pittsburgh Newspaper

Marie Canon of West Middlesex, Pa., Pennsylvania Dairy Promotion Program ...

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