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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

16,400+ Elementary Students Tune in to Star Rock Virtual Farm Tour
16,400+ Elementary Students Tune in to Star Rock Virtual Farm Tour
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9,200+ Elementary Students Learn about Dairy through Virtual Farm Tours at Mulligan Farm
9,200+ Elementary Students Learn about Dairy through Virtual Farm Tours at Mulligan Farm

ADA North East’s first elementary school virtual farm tour this ...

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Virtual Farm Tour Week Starts with 4,800+ Students Learning about Dairy at Stauffer Farms
Virtual Farm Tour Week Starts with 4,800+ Students Learning about Dairy at Stauffer Farms
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‘This American Dairy Farmer’ Video Series Connects Consumers with the Passion of the People who Produce their Food
‘This American Dairy Farmer’ Video Series Connects Consumers with the Passion of the People who Produce their Food

Highlighting family, tradition and sustainable food production is the goal ...

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Industry Partner Gets the Facts on Dairy Checkoff to Share with Farmer Customers
Industry Partner Gets the Facts on Dairy Checkoff to Share with Farmer Customers

In a relationship-building effort, ADA North East and Dairy Management ...

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Famous Food Bloggers Spend a Day on the Farm to Get the Real Scoop on Dairy
Famous Food Bloggers Spend a Day on the Farm to Get the Real Scoop on Dairy
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Join the Rally Around National Farmers Day 2021
Join the Rally Around National Farmers Day 2021

Celebrate National Farmers Day on Tuesday, October 12, 2021, by sharing ...

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Showing Dairy Managers How to Keep Dairy Cases Clean, Cold and Well-Stocked is Critical to Increasing Sales
Showing Dairy Managers How to Keep Dairy Cases Clean, Cold and Well-Stocked is Critical to Increasing Sales

ADA North East’s retail team works closely with local retail ...

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Chocolate Milk: the 2021 Official Drink of Halloween
Chocolate Milk: the 2021 Official Drink of Halloween

Celebrate Halloween by participating in the 2021 Chocolate Milk: Official ...

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Hot Chocolate Milk Program Provides Student-Friendly Options – Increases Total Milk Sales in Schools
Hot Chocolate Milk Program Provides Student-Friendly Options – Increases Total Milk Sales in Schools

Keeping students excited about school meals served with milk is ...

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