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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

New Jersey Families Receive Pizza Kits Thanks to Fuel Up to Play 60 ‘Hometown Grant’
New Jersey Families Receive Pizza Kits Thanks to Fuel Up to Play 60 ‘Hometown Grant’

Families received pizza kits and physical education kits to fuel their kids while doing remote learning.

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Dietary Guidelines Webinar Reaches More than 2,100 Health Professionals who Make Eating Recommendations to Consumers
Dietary Guidelines Webinar Reaches More than 2,100 Health Professionals who Make Eating Recommendations to Consumers

Toby Amidor, dairy spokesperson and registered dietitian, explains the role of dairy in the Dietary Guidelines for Americans

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Farm Security Measures: Tips from the Animal Agriculture Alliance
Farm Security Measures: Tips from the Animal Agriculture Alliance

Help keep your farm secure with tips from the Animal Agriculture Alliance

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Great News for 2020 Retail Sales – All Dairy Category Sales Increased Over 2019!
Great News for 2020 Retail Sales – All Dairy Category Sales Increased Over 2019!

2020 dairy retail sales end on a high note

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Dairy Farmers Support New York Scholar-Athletes with Refuel with Chocolate Milk
Dairy Farmers Support New York Scholar-Athletes with Refuel with Chocolate Milk

Student athletes receive dairy farmer support

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Dairy Farmers Invited: Webinar Highlighting the Good News for Dairy in the Dietary Guidelines for Americans
Dairy Farmers Invited: Webinar Highlighting the Good News for Dairy in the Dietary Guidelines for Americans

Dairy farmers are invited to join ADA North East’s health professional team for a webinar about dairy’s role in the new Dietary Guidelines for Americans on January 28.

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Dairy Farmers Partner with Baltimore Ravens to Get Milk and Meals to Students
Dairy Farmers Partner with Baltimore Ravens to Get Milk and Meals to Students

A $10,000 Fuel Up to Play 60 grant helps get milk and meals to students

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The Ballots are in! Nearly 4,000 Votes Cast to Select Celebrity Milkshake Winner
The Ballots are in! Nearly 4,000 Votes Cast to Select Celebrity Milkshake Winner

The contest winner was chosen from among six media teams

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58th New York Dairy Princess Pageant Set — Virtual Viewing will be Available
58th New York Dairy Princess Pageant Set — Virtual Viewing will be Available

Thirteen county dairy princesses will vie for the title of New York State Dairy Princess on February 16.

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Two Pennsylvania Dairy Families Featured in New Acme Retail Campaign
Two Pennsylvania Dairy Families Featured in New Acme Retail Campaign

The Bitler and Gehringer families can now be seen in the dairy case at 18 Acme stores

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